New User Page
Thank you for your interest in the National Attractions Barometer. The Barometer is a one-of-a-kind, online tool that gives you the ability to gauge your attraction/s attendance to that of aggregate attendance figures for other attractions, sorted by a specific geographic region or by attraction type of your choosing.
Below you will find step-by-step guides to setting up your user account, submitting attendance figures, and running attendance reports.
Only attraction representatives and those submitting attendance on behalf of attractions are eligible to participate in the Barometer. If you represent a state tourism office, destination marketing organization, attraction association, or if you represent another entity submitting attendance on behalf of attractions, click here for your step-by-step guide.
For more on who can participate, our commitment to user confidentiality, and the partnership between The George Washington University and U.S. Travel's National Council of Attractions, click here.
If Representing An Individual Attraction
Step 1
Before submitting your attraction's attendance figures to the Barometer and gaining the ability to run aggregate attendance reports, you will need to complete a user profile. Click here to complete an Individual Attraction profile. Once you have completed a profile, an administrator at the U.S. Travel Association will verify your account. Shortly thereafter you will receive your username and password via email.
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Step 2
Once you have received your username and password click here to login. Following login, you will be directed to the "Report Attendance" page where you will enter your attendance figures for at least 13 continuous months. Remember, you can only run reports for like months in which you have submitted attendance data. Meaning, the more attendance data you submit to the Barometer, the more aggregate data will appear when running an attendance report.
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Step 3
Now that you've submitted a minimum of 13 months of past attendance data, you're ready to run attendance reports. When logged-in, simply click on the "View On-line Attendance Reports" at the top of the page to begin your search. Again, you can search by type of data, type of report, type of attraction/subtype, and by geographical area.
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Step 4
Be sure to return to the Barometer website before the 5th of each month to submit attendance data for the previous month. Because the Barometer is most effective when attractions submit their figures on a regular basis, you will receive an email reminding you to log in and submit numbers for the past month. And of course, tell your industry colleagues about the National Attractions Barometer. The more attractions that participate, the more valuable this tool will be for the attractions industry.
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If Submitting Attendance Figures On Behalf Of Attractions
Step 1
Before submitting attendance figures to the Barometer on behalf of attractions and gaining the ability to run aggregate attendance reports, you will need to complete your user profile. Click here to complete a profile. Once you have completed your profile, an administrator at the U.S. Travel Association will verify your account. Shortly thereafter you will receive your username and password via email. This username and password will allow you access to all of the individual attractions for which you provide attendance data.
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Step 2
Once you have received your username and password click here to login. Following login, you will be directed to the "Report Attendance" page where you will enter contact information and attendance figures for the attractions you are reporting on behalf of. Remember, you can only run reports for like months in which you have submitted attendance data, so we ask that you submit at least 13 continuous months for each attraction. Meaning, the more attendance data you submit to the Barometer, the more aggregate data will appear when running an attendance report.
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Step 3
You will also receive a confirmation email containing a unique username and password for each of the attractions for which you are reporting. These usernames and passwords will only grant access to a single attraction’s details and reports. These secondary usernames and passwords are meant to be shared with and used by the attractions for which you are reporting on behalf of. You should continue to use the username and password that were created for you in Step 1.
Step 4
Now that you've submitted a minimum of 13 months of past attendance data, you're ready to run attendance reports. When logged-in, simply click on the "View On-line Attendance Reports" at the top of the page to begin your search. Again, you can search by type of data, type of report, type of attraction/subtype, and by geographical area.
Click to enlarge image
Step 5
Be sure to return to the Barometer website before the 5th of each month to submit attendance data for the previous month. Because the Barometer is most effective when you submit figures on a regular basis, you will receive an email reminding you to log in and submit numbers for the past month. And of course, tell your industry colleagues about the National Attractions Barometer. The more attractions that participate, the more valuable this tool will be for the attractions industry.
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